A$AP Rocky’s super funny reluctant expression to promote Rihanna’s new lip balm line (video)

Entertainment January 5, 2024 · 0 Comment
Renowned pop artist Rihanna and celebrated rapper ASAP Rocky have unveiled a new promotional campaign for Fenty Beauty’s latest offering, the Lux Balm.

The ad spotlights ASAP Rocky applying the lip balm, eloquently merging the worlds of music and beauty.
The soundtrack to this visual feast is a snippet from Rocky’s track ‘RIOT (Rowdy Pipe’n)’The lyrics of which cleverly nod to the product and Rihanna, his partner and the brains behind Fenty Beauty.

Exploring the Lux Balm

The Lux Balm is touted as a revitalizing lip balm brimming with Barbados Cherry, vitamin E, and shea butter, crafted to quench parched lips.

The product’s potent blend of ingredients is a testament to Rihanna’s ongoing commitment to quality and innovation in the beauty industry. The Lux Balm, a promising addition to the Fenty Beauty lineup, is now up for grabs at Sephora, Kohl’s, and on the Fenty Skin website.

ASAP Rocky: More than Music

ASAP Rocky’s involvement in the campaign goes beyond his appearance in the ad. He has shown an increased interest in fashion and beauty ventures, aligning his artistic persona with these industries. In a recent tête-à-tête with Dazed Digital, Rocky hinted at fresh music in the pipeline. He shared insights into his forthcoming fourth album, expressing his belief that it’s his most outstanding work to date.

The Collaboration Continues

This collaboration is not just another celebrity endorsement. It is a testament to the duo’s creative synergy, merging their artistic sensibilities with their personal relationship. The Lux Balm promotion is the latest in a series of collaborative ventures between Rihanna and ASAP Rocky, demonstrating their ability to harmonize their talents across different platforms. As Rocky himself declared, their best collaboration to date is their children, artistically hinting at future joint ventures to watch out for. VIDEO BELOW

@pauseonline ASAP Rocky collabs with Fenty Skin & Beauty for product “Lux Balm”, first thoughts? 🛒 __________ Credit: @fentyskin #pauseonline #asaprocky ♬ I Smoked Away My Brain (I'm God x Demons Mashup) (feat. Imogen Heap & Clams Casino) – A$AP Rocky

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